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Red Sea Riviera, Sharm el Sheikh.

A history-steeped region of unique beauty and rich culture, The Sinai Peninsula, which borders the Red Sea, is also famous today for its endless sandy beaches, colourful mountains and rich coral reefs. For the holiday-maker the 'Red Sea Riviera' is a land of affordable luxury and amazing, life- enriching travel experiences.

Red Sea Riviera, Sharm el Sheikh.

CHARMING SHARM EL SHEIKH

Sharm el Sheikh may be the most developed tourist area on the Sinai Peninsula, but development has been tasteful and controlled and the charm of Sharm el Sheikh is undeniable.

Most of the beaches here are privately maintained by hotels so standards are fabulous.  You'll find some of the best scuba diving in the world here, as well as watersports such as snorkelling and windsurfing.  It's the perfect spot to enhance your existing sporting skills or try something new for the very first time.  The Ras Mohammed Nature Marine Park and the Straits of Tiran are within easy reach of Sharm el Sheikh and visitors can find out more about the rich culture of the Bedouin people.  Dramatic mountains provide a wonderful backdrop to the waterfront with its exquisite cystal-clear waters and fascinating marine life.

Modern amenities include a stylish casino, discos, nightclubs and an 18 hole golf course.  This is a shoppers' paradise,  whether you're haggling in the local bazaar or cruising around the Sharm el Sheikh Mall where, alongside the high fashion and big brands, you'll also find great  local products including jewellery, leather, goods, clothing and pottery.

Excursions to explore this fascinating area are a must: don't miss out on St Catherines Monastery at the foot of Mount Sinai, whilst venturing further afield, you can also visit the Pyramids and the Sphinx at Giza and the tombs and temples at Luxor.

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